During the summer of 2008 the Yorkshire Dales National Park Authority organised over 100 events, walks and talks all based around the subject of traditional hay meadows in the Yorkshire Dales. These events support an ongoing Hay Time project in the Dales encouraging farmers to reseed and conserve their hay meadows.

The Hay Time Festival identity and artwork needed to be botanically accurate and reflect the wonderful biodiversity or the traditional hay meadow and its associated flowers, insects, birds and mammals.

The Hay Time Festival print material used Cyclus Offset 100% recycled paper and board.