A Little InspirationAREA is a Leeds based interior design store / showroom specialising in high end furniture, homeware and accessories for the design conscious consumer. AREA’s product base includes items by esteemed designers such as Philippe Starck, Charles and Ray Eames, Verner Panton and Jacob Jensen. The original AREA store is located in the desirable Chapel Allerton district of Leeds with a second, larger, flagship city centre store alongside the newly rennovated Grand Theatre.The booklet, titled ‘A little inspiration’, took on a fairytale woodland theme with illustrated frames for each product. The frames are detailed and ornate yet do not distract from the product itself. The booklet would be used by AREA through Winter and into Spring and so a marrying of the seasons was required in the design. The colours signify Winter while the frames include buds, blossom and flowers to suggest a progression into Spring.